Privacy Policy

Luiz Wellness ("Company," "we," "us," or "our") is committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our data practices regarding the Built to Withstand coaching program and related services offered by Luiz Wellness at http://www.LuizWellness.com.

Please read this Privacy Policy carefully. By enrolling in our programs and services, you acknowledge that you have read, understood, and agree to the practices described herein.

2.1 Personal Information: During enrollment in the Built to Withstand program, we collect the following personal information:

• First Name
• Last Name
• Email Address
• Phone Number
• Mailing Address

2.2 Program-Related Information: As part of your coaching relationship with Luiz Wellness, we may collect additional information including:

• Fitness history and current fitness level
• Health and wellness goals
• Coaching notes and progress updates
• Communications related to your program participation

2.3 Technical Information: When you interact with our services, we may automatically collect:

• IP address and device information
• Browser type and operating system
• Pages visited and time spent on our platforms
• Referral source
• Facebook Pixel data for tracking website visitors and behavior
• Facebook Ads targeting and remarketing information

We use the personal information we collect for the following purposes:

• To provide and deliver the Built to Withstand coaching program and related services
• To communicate with you regarding your program enrollment, progress, and coaching
• To process payments for our programs
• To respond to your inquiries and requests
• To improve our programs and services
• To comply with legal obligations and applicable laws
• To protect the security and integrity of our services
• To show targeted advertising through Facebook Ads and remarketing campaigns

3.1 Email Marketing and Communications: Luiz Wellness uses GoHighLevel, a customer relationship management and email marketing platform, to manage and send communications to clients. When you provide your email address, it is shared with GoHighLevel for the purpose of delivering program updates, coaching communications, and related program information.

GoHighLevel processes your email address and related information according to its own privacy practices. For more information about how GoHighLevel handles your data, please review their Privacy Policy at: https://www.gohighlevel.com/privacy-policy

4.1 No Unauthorized Sharing: Luiz Wellness does not share, sell, rent, or disclose your personal information to third parties without your explicit authorization.

4.2 Authorized Partners: We share your information with the following third-party partners for specific purposes:

• GoHighLevel: Your email address is shared with GoHighLevel for email marketing and program communications.
• Facebook: We use Facebook Pixel and share data with Facebook for advertising, retargeting, and remarketing purposes. This allows us to show you relevant ads and track the effectiveness of our campaigns.

Additionally, if you authorize Luiz Wellness to share your information with other third-party partners (such as nutritionists, fitness specialists, or other health professionals) for your benefit and to enhance your coaching experience, we will only share the specific information you have authorized, for the specific purpose you have authorized.

4.3 Payment Processing: To process payments for the Built to Withstand program, we may share payment information with our payment processor. Your payment processor is bound by confidentiality obligations and will only use your information to process payments.

4.4 Legal Requirements: We may disclose your information when required by law, court order, or governmental authority, or when necessary to protect the rights, privacy, safety, or property of Luiz Wellness, our clients, or the public.

4.5 Business Transitions: If Luiz Wellness is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any such change and any choices you may have regarding your information.

5.1 Secure Storage: Luiz Wellness takes appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. We use industry-standard security practices to safeguard your data.

5.2 Data Retention: We retain your personal information for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with legal obligations. Once your coaching relationship with Luiz Wellness ends, we will retain your information for a period of three years unless you request deletion, subject to legal requirements and legitimate business purposes.

5.3 Limitations: While we implement reasonable security measures, no method of data transmission over the internet or electronic storage is completely secure. Luiz Wellness cannot guarantee absolute security of your information.

6.1 Access and Correction: You have the right to request access to the personal information we hold about you and to request corrections to any inaccurate information. To exercise this right, please contact us using the information provided in Section 11.

6.2 Data Deletion: Subject to legal obligations and legitimate business purposes, you may request deletion of your personal information. We will comply with your request unless we are required to retain the information by law or for legitimate business reasons.

6.3 Opt-Out Communications: You may opt out of receiving non-essential communications from Luiz Wellness by following the unsubscribe instructions in any email communication or by contacting us directly. Please note that you cannot opt out of essential communications related to your program enrollment and participation.

6.4 California Privacy Rights (CCPA): If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information is collected, used, shared, or sold
• The right to access your personal information
• The right to request deletion of your personal information
• The right to opt out of the sale or sharing of your personal information
• The right to non-discrimination for exercising your CCPA rights

To exercise these rights, please submit a verifiable consumer request by contacting us using the information in Section 11. We will respond to your request within 45 days.

6.5 Brazil Privacy Rights (LGPD): If you are a Brazil resident, you have the following rights under the Lei Geral de Proteção de Dados (LGPD):

• The right to access your personal data
• The right to correct inaccurate data
• The right to delete your personal data (right to be forgotten)
• The right to data portability
• The right to opt out of processing for certain purposes
• The right to object to processing of your data

To exercise these rights, please contact us using the information in Section 11.

7.1 We may use cookies and similar tracking technologies to enhance your experience with our services. Cookies are small data files stored on your device that help us recognize you and remember your preferences.

7.2 Facebook Pixel and Remarketing: Luiz Wellness uses Facebook Pixel, a tracking technology operated by Facebook (Meta), to track website visitors and their behavior. This data is used for Facebook Ads, retargeting, and remarketing campaigns. Facebook Pixel allows us to:

• Track website conversions and user behavior
• Show targeted advertisements to users who have visited our website
• Build audiences for marketing purposes

7.3 Opting Out: You can opt out of Facebook tracking and ads through:

• Facebook's Ad Preferences: https://www.facebook.com/privacy/policy/
• Your browser settings to disable cookies
• Browser extensions that block third-party cookies

7.4 Most web browsers allow you to control cookies through your browser settings. You can choose to disable cookies, although this may limit your ability to access certain features of our services and may affect the functionality of tracking technologies.

Our communications or materials may contain links to third-party websites and services. This Privacy Policy applies only to Luiz Wellness and does not cover the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party services before providing your personal information.

The Built to Withstand program is designed for accomplished professional men aged 35–55. We do not intentionally collect personal information from individuals under the age of 13. If we become aware that we have collected personal information from a minor, we will take steps to delete such information promptly.

Luiz Wellness may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, where appropriate, by sending you a notice. Your continued use of our services following the posting of changes constitutes your acceptance of those changes.

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact Luiz Wellness:

Luiz Wellness
Email: luizwellness@gmail.com
Mailing Address: 324 S. Beverly Drive, #1414, Beverly Hills, CA, 90212

We will respond to your inquiry within 30 days of receipt.

This Privacy Policy is governed by and shall be construed in accordance with the laws of the State of California, without regard to its conflict of law principles. However, we acknowledge that some of our clients are located in other countries, including Brazil, and may have rights under the LGPD, which we respect and honor as outlined in Section 6.5.